The Role of Public Relations in Crisis Management at PT Garuda Indonesia Following the Boeing G. 737/400 Aircraft Accident in 2010
Keywords:
Public Relations, Crisis Management, Post-AccidentAbstract
This study aims to analyze the crisis management strategies implemented by PT Garuda Indonesia after the Boeing G.737/400 aircraft accident in 2010, as well as the role of Public Relations (PR) in handling the crisis. The research employs a qualitative approach with a descriptive design, aimed at describing and explaining the crisis management strategies and the role of PR in managing the crisis faced by PT Garuda Indonesia. The findings indicate that the PR Board at PT Garuda Indonesia handled the crisis effectively through various strategic steps. However, some key crisis management principles were not fully implemented. Overall, Garuda's PR department performed well, including helping the company recover in the aftermath of the crisis. PR played a crucial role in crisis management by acting as a facilitator and mediator between the company and its public. Despite some shortcomings in certain areas, PR successfully contributed to restoring the company’s image and mitigating the impact of the crisis. This study contributes to the development of crisis management theory and practice, particularly in the context of Public Relations, by providing insights into how PR can assist organizations in overcoming and recovering from major crises
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