Utilization of Digital Quotes on Instagram in Disseminating Religious Moderation Values Among the Young Generation

Authors

  • Rahmi Juni Aulia Universitas Gadjah Mada, Yogyakarta
  • Alia Luthfiya Azahrah Universitas Gadjah Mada, Yogyakarta
  • Riyan Widiyati Ningrum Universitas Gadjah Mada, Yogyakarta
  • Fina Anggraini Universitas Gadjah Mada
  • Jenny Aurilla Laksita Universitas Gadjah Mada, Yogyakarta
  • Yusy Lintang Alit Universitas Gadjah Mada, Yogyakarta

DOI:

https://doi.org/10.64420/jismb.v3i2.599

Keywords:

Digital quotes, Instagram, Disseminating, Religious moderation values, Young generation

Abstract

Background: Indonesia's cultural and religious diversity necessitates religious moderation, yet social media platforms like Instagram present risks of spreading intolerance alongside opportunities for inclusive dialogue. Objective: This study aims to analyze the characteristics of digital quotes on Instagram as an effective medium for disseminating religious moderation values among the young generation. Method: Employing a qualitative research approach integrating literature review and content analysis, this study examined thirty purposively selected Instagram posts published between 2025 and 2026. Results: Findings reveal tolerance as the most dominant value. Most high engagement posts featured informal nonconfrontational language, photo with caption formats, and personal account publishing during religious holidays. Conclusion: Digital quotes serve as an adaptive communication tool when combining attractive visuals, accessible language, and contextually strategic publishing times. Contribution: These findings contribute a novel framework for digital communication strategies and religious moderation campaigns targeting youth in modern social media ecosystems, offering actionable insights for content creators, educators, and religious institutions.

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Published

2026-08-30

How to Cite

Aulia, R. J. ., Azahrah, A. L. ., Ningrum, R. W. ., Anggraini, F. ., Laksita, J. A. ., & Alit, Y. L. . (2026). Utilization of Digital Quotes on Instagram in Disseminating Religious Moderation Values Among the Young Generation . Jurnal Indonesia Studi Moderasi Beragama, 3(2), 66–77. https://doi.org/10.64420/jismb.v3i2.599